The Devil’s 10 Percent with Andy Nulman

Andy Nulman is a businessman, author, public speaker and comedian. He co-founded Montreal’s Just For Laughs Festival and Airborne Mobile, has lectured at McGill University, on the TED stage, and at C2 Montreal, and is the author of three books, including Pow! Right Between the Eyes: Profiting from the Element of Surprise, on the art of surprise marketing.

The Devil’s 10 Percent with Andy Nulman on my Substack

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Death and defiance with Daniele Bolelli


00:04:22 Chapter 1: How Just for Laughs Started

00:09:42Chapter 2: The Eight Forces of Entrepreneurship

00:17:01Chapter 3: The Best Tagline on LinkedIn

00:29:57Chapter 4: The Evolution of Marketing and Technology

00:42:11Chapter 5: The Devil’s 10 Percent

01:00:18Chapter 6: My Motivation

Mentioned in this Episode:

Check out Andy’s book Pow! a fun read on how to harness the power of surprise in marketing here. 

You can learn more about the course Andy taught at the McGill MBA program called Curiosity, Creativity, and Guts in this podcast episode.

 To see how Andy mixes fun and creativity in marketing, watch him compose a jingle on start-ups through audience participation live on stage at Startupfest here.

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